How can I track the performance of my pop-up forms?

Pop-up forms can play a vital role in capturing leads and driving conversions on websites. To maximize their effectiveness, it's important to track their performance and make data-informed optimizations. 

When evaluating pop-up forms, there are several key metrics to consider:

  • Impressions: The number of times the pop-up form is displayed to visitors. High impression numbers indicate good visibility, while low numbers may suggest issues with placement or visibility.
  • Submissions: The number of visitors who complete and submit the pop-up form. A higher submission rate indicates greater engagement and conversion potential.
  • Dismissals: The number of visitors who close or dismiss the pop-up form without submitting it. Evaluating dismissal rates helps identify potential user experience or relevance issues.
  • Submission Rate: The percentage of visitors who complete the desired action, such as subscribing or making a purchase. A higher conversion rate indicates effective form design and messaging.


Evaluating pop-up forms requires considering key metrics such as impressions, submissions, dismissals, and conversion rates. By assessing factors like relevance, design, user experience, timing, targeting, and conducting A/B testing, website owners can optimize their pop-up forms for better engagement and conversion rates. By refining based on evaluation insights, pop-up forms can become effective tools to drive conversions and achieve business goals.