In this article, we'll cover how to set up, install and test a Facebook pixel functionality. If you've already created a pixel and would like to test it you can head straight to the second part of the article.
- Setting up and Installing a Facebook pixel
Before you begin:
- You need a website for your business.
- You must be able to update your website's code.
You can then click here and follow the steps as advised by Meta team. Once you're done, you can come and check the second part of this article to test your pixel functionality.
- To learn more about the pixel before getting started, take a look at this article.
2. Testing your Facebook Pixel Functionality
Before you start, you'll need to have the Chrome web browser. If you don't have it yet, install the Chrome browser and then follow the steps below.
- Go to the Chrome web store.
- Search for Facebook Pixel Helper in the search bar.
- Click Add to Chrome.
- Click Add extension in the pop-up.
- To confirm Pixel Helper installation, click the Pixel Helper icon in the address bar.
- Check the pop-up to see any Facebook pixels found on that page, and whether they've been set up successfully.
This is how the pixels and events should look like on each page of your website.
- Home Page
- Product Page
- Add to Cart ( Basket Review) Page
- Checkout Page
- Order/Purchase Confirmation Page
