When it comes to running effective email and SMS campaigns, understanding and analyzing the performance metrics is key to achieving the desired results. Insights provide a comprehensive overview of various important metrics, such as the number of messages sent, click-through rates, conversions, revenue generated, and more.
For email and SMS campaigns, various analytics and reporting metrics are available to track the performance and effectiveness of the campaigns. Here are some analytics and reporting metrics for email and SMS campaigns:
- Sent: The number of emails or SMS messages sent in the campaign.
- Clicked: The number of recipients who clicked on a link or call-to-action within the email or SMS.
- CTR (Click-Through Rate): The percentage of recipients who clicked on a link or call-to-action compared to the total number of recipients. It is calculated by dividing the number of clicks by the number of sent messages and multiplying by 100.
- Ordered: The number of conversions or desired actions taken by recipients, such as making a purchase or filling out a form.
- Revenue: The total amount of revenue generated from the campaign, typically attributed to the conversions or orders.
- EPM (Earnings per Mille): The average revenue generated per thousand messages sent. It is calculated by dividing the revenue by the number of sent messages and multiplying by 1000.
- ROAS (Return on Ad Spend): The return on investment for the campaign, is calculated by dividing the revenue by the amount spent on the campaign and multiplying by 100.
- Top Live Automation Campaigns: Insights on the performance of specific automated campaigns, including the number of sent messages, clicked messages, ordered conversions, revenue, EPM, and ROAS.
- Top One-Time Campaigns: Insights on the performance of specific one-time campaigns, including the number of sent messages, clicked messages, ordered conversions, and revenue.
These metrics provide valuable information about the engagement, conversion rates, revenue generated, and overall effectiveness of email and SMS campaigns. They help marketers measure the success of their campaigns, identify areas for improvement, and make data-driven decisions to optimize future campaigns.